Do you know that you could get a lot of traffic from Google Image Search? Taree Internet Forum shared a few tips to optimize your site for Google Image Search. They are basic tips but not many publishers apply them on their websites.

1. Alt text — ALT text or Alternate Text, is the text to describe your image when your mouse over an image on a web page. The text should be meaningful but keep it short. You should use search keywords for ALT text. Here is sample image code with ALT text:


2. File name — always use meaningful file name to your images, use image file name like “apple-iphone-cover.jpg” instead of meaningless “pic123.jpg”. Keep image file name same or similar to ALT text. Also, try to keep the path to your image theme such as:
/images/phones/apple-iphone-covers.jpg

3. Surrounding Text — always place a paragraph of descriptive text directly above and below your image, with the keywords from your ALT text and Image Name.

4. Page Title — Include your keywords in your Page Title and Meta Description. It helps Google define the theme for the page which helps in Image Searches and Google Search Index.

5. Page Theme — Keep the theme of each page. Do not mix the content with other topics.
Links — Whenever you want to link to your image, use the image keywords in your link text. Example: use “Picture of Apple iPhone”, instead of “Click here to view picture”. The link text tells Googlebot that it is a link to a picture of Apple iPhone.